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 Avon company was sentenced for "misleading" the advertisement, which stated that the stickers Foot toxins, while the person is asleep.
The cosmetic catalog company stated that stickers detoxifying Dead Sea helps to clean the body.
But the American Standards Association (ASA) has revealed that the ad violates the rules of the industry, as Avon can not confirm the statement.
The catalog has been posted a picture depicting the sticker is removed from the woman's feet.
"Cleansing" the body
The text of the advertisement stated: "These skillful bandage" capture "Toxins are everywhere - from your heart to your feet. This prevents the return of the toxins in your body. "
The advertisement stated "cleansing" the body with these labels is very beneficial for the skin and overall health of the consumer. But after the research ASA said that Avon does not provide evidence of detoxification through these labels.
Detoxifying properties
It was revealed the discrepancy advertising rules relating to the veracity of medical and cosmetic products. Avon company stated that detoxifying stickers are made with Dead Sea salt, wood vinegar and green tea, which have a "detoxifying properties." But at the request of ASA firm does not "... has provided evidence that the ingredients are present in the necessary to achieve the claimed effect amount. As a result, we believe that the advertisement is misleading. " ASA recommended that Avon's work with the relevant experts in the preparation of these campaigns. In turn, the company Avon has promised that the advertisement is no longer displayed.
Firming cream for the facial skin
For the second time this year, Avon came under suspicion of ASA. In January, an advertisement in which it was stated that the cream Avon can "tighten" the skin was considered misleading consumers are not misled. In the catalog Cream Avon compared with cosmetic surgery. But the ASA said that it makes readers "to consider it an alternative means facelift", even though that was not provided with evidence that Thermafirm cream is more effective than a simple moisturizer.
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