The new fragrance by Aveda
 The following month, the company will introduce a new fragrance Aveda «Yatra Pure Fume Spirit», whose name means "journey" in Sanskrit.

Created by perfumer of Aveda Shiozava Koichi (Ko-ichi Shiozawa), fragrance combines four essential oils: sandalwood, to collect the Australian Aborigines; rose and lavender from the Bulgarian roses alley collected naturally by Enio Bonchev Distillery; geranium from South Africa, collected 30 farms partner with Aveda.