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 Company Idesa Parfums signed a licensing agreement with the pop singer Alejandro Sanz, (Alejandro Sanz) for the development and sale of its perfumes.
The first perfume line will be presented in the autumn of 2007 in Spain, and then followed her debut in Latin America and around the world.
Sanz is one of the most famous and acclaimed pop singers and composers in the world. His artistic career began in 1991 with the album «Viviendo deprisa».
It sold over 21 million copies and made of 200 platinum records his albums. The singer was 14 times awarded the Latin Grammy award and once national recording Grammy award.
The appeal of Idesa Parfums stated: "By signing a new license agreement, the company Idesa Parfums reaffirms its credibility among the superstars of pop."
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