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 The British Advertising Standards Committee (ASA) has criticized Colgate Palmolive, saying that the statement Colgate that 80% of dentists recommends toothpaste Colgate Total Advanced Fresh does not meet reality.
It turned out that the statement claimed that 80% of dentists recommend this brand, and 20% prefer something else. Although the original survey on which this statement is based, allows the physician to recommend several toothpastes and brands, and did not require them to choose any one.
Why Colgate should remove this statement from advertising. Answer Colgate Palmolive explains that the statement is based on several surveys and interviews, participants were warned that the results can be used for promotional purposes.
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