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 The number of products for personal care products used by men in Europe grew by 2.7% percent in each year from 2000 to 2005 and it is expected that an increase of at least 2.3% per year from 2005 to 2010. In the US, the comparable number is 1.9% and 2% .
Today, men use more funds for personal hygiene than ever: in 2000, men used 23.6 billion cosmetics, in 2005 - already 29.7 billion.
"Short stereotype metrosexuality introduced in some delusion manufacturers of cosmetic products for men. Despite the fact that men are more concerned about their appearance, it is a delusion led to the fact that the majority of produced cosmetics for men are not in demand. Companies need to focus on what men really need in order to achieve good sales results, "- says« Research and Markets ».
"The paradox, but men" aged "constitute the most important and rapidly growing part of the consumer market of cosmetic products for men. This group of consumers is the most numerous in Europe and the United States, provided the 3.9% annual growth of the market of cosmetics for men between 2000 and 2005 and provided sales at 9.8 billion dollars, "adds« Research and Markets ».
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