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 Head & Shoulders shampoo is an innovative men's "Comprehensive care", which provides quick and easy triple result: cleaning, protection from dandruff * and ease of installation.
Men are very different from women - including their approach to everyday hair care. If women enjoy the process itself, it is important for a man in the first place the result! All you need - to get an impressive effect, without spending extra time and using just one tool: an effective, simple and easy to use. Therefore, especially for men Head & Shoulders shampoo developed a new "Comprehensive care", which helps to quickly and easily solves three key objectives: to thoroughly clean the hair and scalp, providing reliable protection from dandruff * hair and make twice as obedient **.
High-tech for men's hair: a complex action, easy to use
Why men are so fond of many modern gadgets? Because they combine sophisticated "stuffing" and a host of useful features with a completely simple and accessible interface. It is this principle of Head & Shoulders experts laid the basis for a new men's shampoo "Comprehensive care". Speaks
Dr. René Rast
(Dr René Rust), leading expert of the Head & Shoulders for the care of skin and hair:
"We have taken into account not only the specificity of men's hair and scalp, but also the psychology of women, which are aimed at the most simple and quick to achieve the full effect. The innovative formula of shampoo "Comprehensive care" includes a unique combination of carefully selected active ingredients and acts on three areas: deep cleansing of hair and scalp, eliminating dandruff and preventing its re-occurrence *, as well as facilitating hair. The effect is noticeable after the first application. "
Result number 1: The purity and freshness
High-quality cleansing of hair and scalp - that's the main requirement that every man presents to your shampoo. The new shampoo Head & Shoulders «Comprehensive care" deeply and gently cleanses the hair and scalp, and its constituent extract long menthol gives a delightful sense of purity and freshness. The effect completes refreshing manly fragrance, created with the participation of the world's leading perfumers and were named "Cobalt".
Result number 2: reliable protection from dandruff *
More than half of men around the world are faced with the problem of dandruff, experiencing discomfort due to unpleasant itching, flaking scalp and unaesthetic appearance of hair. Head & Shoulders, being a recognized expert in the fight against dandruff, for over 50 years and uses a unique technology continuously improves ActiZinc the active ingredient - zinc pyrithione. The new shampoo Head & Shoulders «Comprehensive care" effective at the source of the itching, dryness and flaking - the fungus Malassezia globosa - and provides up to 100% free from dandruff *.
Result number 3: ease of installation
Creative Director commented Head & Shoulders, known
Stylist Peter Suite
(Peter Lux):
"Men usually wear short hair and often have unruly hair, and therefore have difficulty with laying. The new shampoo Head & Shoulders "Comprehensive care" through proper selection of conditioning components cares for hair, making them twice as obedient ** ".
* Visible dandruff with regular use.
** Compared with shampoo without conditioning components.
Author: MyCharm.ru: Anna Shustrova
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