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 British singer, star of world pop scene Leona Lewis has become the new Ambassador and representative of the values of The Body Shop.
Fame came to Leona Lewis in 2006 with a victory in the contest of the British X-Factor. Since then, the singer has gained a large audience of fans, selling over 20 million copies of their albums.
The singer is a staunch vegetarian and a great lover of animals. Leon is also actively interested in everything that is related with beauty - including cosmetics, and is always interested in the composition of cosmetic products that are. That is why we offered to become Ambassador Leona Lewis The Body Shop - cosmetic brand with an ethical approach to business and humanistic values. She gladly accepted the offer.
Leona Lewis:
"I am inspired by the beauty and all that goes with it. And for me it means a lot to protect the rights of animals. Therefore, I draw attention to the fact of what and how to make cosmetics that I use. The Body Shop does not test cosmetics on animals and do not use ingredients of animal origin. It includes the wonderful natural ingredients that are purchased under the program of Fair Trade. The motto of The Body Shop - «We have a heart Beauty» (Beauty With Heart). Our co-operation - a 100% hit, we just made for each other! "
As Leon realizes the motto of The Body Shop® Beauty With Heart («At the heart of beauty is"):
"For me, this means that you can be sure that the cosmetics that you use does not cause harm and suffering to people or animals in the course of its production. Make a choice in favor of cruelty-free cosmetics - a personal decision of each of us. I'm sure people will make this choice if they provide this feature.
What will be the cooperation of Leona Lewis with The Body Shop?
"We have a lot of plans! For example, to make sure that as many people imbued with the idea of cruelty-free cosmetics, which makes The Body Shop. I'll recruit people to participate in the campaign, The Body Shop and Cruelty Free International to ban the testing of cosmetics on animals throughout the world. And I have developed its own limited collection of cosmetics - soon it will be in stores The Body Shop! "
 
Particular attention in the post the Ambassador The Body Shop Leona Lewis will be paid to the humane treatment of animals. In particular, it will support the campaign
The Body Shop and Cruelty Free International for worldwide ban on the use of animals to test cosmetics and cosmetic ingredients
. The campaign started in 2012 and will continue in 2013 - already featuring Leona Lewis. Anyone who supports the initiative of The Body Shop and Cruelty Free International to ban cosmetics testing on animals in the world, will be asked to leave signatures in her support in stores The Body Shop or online. The Russian stores The Body Shop campaign will start in early May. In parallel with the collection of signatures Cruelty Free International is actively working with government officials and authorities in countries where cosmetics and cosmetic ingredients are still being tested on animals, to convince them to abandon the practice of animal testing of cosmetic products and their ingredients.
Author: MyCharm.ru: Anna Shustrova
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