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 Apple offers a new service fashionistas. Now iPhone and iPod touch owner will be able to determine its tsvetotip and select the desired color makeup products directly on the phone. In the US, this idea has been operating since the summer, and it turned out great demand.
"Of course, first of all, this service is like a young girl, between 14 and 17 who are prone to experiment with your appearance - recognizes Mr. Sunil Verma, author of the idea of service - But the market - a very growing. 7 out of 10 million iPhone users have selected a virtual make-apa for the phone "(data from the United States).
How it works? Need your photo. Then the program can recognize the outlines, for example, your lips, and impose on them any color. The same can be done with color mascara, blush tones. Of course, it is better if the database service will be as many shades of real goods. For example, much more interesting to try on the brilliance of Dior, then try Chanel, and after - Armani. And choose one of them for yourself. Over this same work. Many cosmetic brands interested in the idea. The first responded to Sephora, and now this service is supported by the major department stores of America, the brand Lancome, L'Oreal.
We, too, will wait for a similar innovation in Russia. Agree, much easier to choose something that you know exactly what you are. And maybe the era of samplers coming to an end?
Author: myCharm: Julia Gnedina
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