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 We have been told that in October - a special month in the fight against breast cancer. In the fight all the new companies are included, almost every week hosts a variety of information and promotions. And all for women all over the world pay attention to the problem of breast cancer. And most importantly, to convey that the disease can be prevented, and if come - that deal with it. The initiator of the movement "Pink Ribbon" company Estee Lauder for several years contributes to the fight against breast cancer.
In 1992, Senior Vice President of Estée Lauder Companies, Evelyn Lauder has created a symbol of breast health - pink ribbon - and established a campaign against breast cancer. Since then, every year, Estée Lauder Companies sends millions of dollars to the Fund Breast Cancer Research to develop innovative means of clinical and genetic research and, ultimately, drug discovery from breast cancer.
The campaign brings together 15 well-known cosmetic brands and more than 40 ambassadors pink ribbons around the world, begins his next phase in October 2009. In 2009, more than 70 countries are taking part in the campaign against breast cancer, including Russia. By the end of 2009 as part of the campaign will be distributed over 85 million ribbons and tens of millions of copies of information material to draw attention to the vital importance of early diagnosis.
"Everyone - not only women but also men - should be aware that breast cancer detected early, can be cured in 98% of cases. That is why now more than ever it is important that our voice has been heard around the world "- says Evelyn Lauder.
Elizabeth Hurley - face and Chief Ambassador Campaign against breast cancer tirelessly travels the world with Evelyn Lauder, announcing the message of the importance of early breast cancer diagonostiki.
"Around the challenges of breast cancer a lot of misinformation. The only thing that is absolutely no doubt - this is the need for regular health checks chest. Each of us has to tell all your friends and family - mother, grandmother, sister, daughter, friends and acquaintances - that need to undergo an annual inspection, and after 40 years - and even mammograms "- requires Elizabeth.
Fifteen of the most popular brands Estée Lauder Companies will release special funds, the proceeds of which will be donated to breast cancer research in order to accelerate the search for a cure for this disease. The campaign will accept your participation Aveda, Bobbi Brown, Bumble & Bumble, Clinique, Darphin, DKNY, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare for Men, Ojon, Origins, Perscriptives and Sean John Fragrances. The shops and Corner of these brands will be placed information boards, which will be handed out pink ribbons and informational materials.
One of the findings of the Movement "pink ribbon" - shares of the major attractions of illumination around the world in order to attract more attention to early detection. In October 2009, the World campaign illumination attractions celebrates its tenth anniversary. More than 200 famous attractions shine a pink light. The most famous of them, who took part in the event during these ten years: Verona Arena, the building of the National Congress of Argentina, Belvedere Castle in Austria, the Empire State Building in New York, the Leaning Tower of Pisa, the building of the international airport in Los Angeles, Niagara waterfall, the Millennium Monument in Beijing, Sydney Opera House, the Taj Mahal Hotel and Tower in India, building Tokyo Tower, and the Tower of London.
October has just begun, and more will be news from the "pink ribbon", including the activities carried out in Russia. By the way, it has already been carried out the action on the Illumination of one of the main attractions of Russian, but this - in the next article. Our attention to the problem does not end there, and to be continued. These words should be for all who are faced with a problem, the main theme today, "continued necessarily follow! ".
Author: myCharm: Julia Gnedina
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