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 The financial crisis in the strongest responded to those fashion houses, where the foreground stood creativity and attitude to fashion as an art. Indicative critics say the situation with the fashion house Christian Lacroix, whose fate is decided at the end of July. And the question is clear enough: to be or not to be.
Financial difficulties of the fashion house led by the art director started long before the general economic downturn. Several times Lacroix house passed from one hand to another. And it's not a good life. Inattention to the financial side of things led to the deplorable situation today, as we all can lose this famous name in the fashion world.
Lacroix situation is very indicative of the whole of haute couture. It confirms the words of director of Dior House of Sydney Toledano, who recently derived a formula, how to survive a high fashion in times of crisis. He said that the key to success in the skillful interaction of designers and managers. And indeed, we see that such pillars as the House of Dior and Armani survive today due to more intensive promotion of their accessories and fragrances. Another designer Frank Sorbier haute couture spoke in this way: "The current situation means that there is no more room for artistic designers. All that will continue to sell high fashion - a perfume, cosmetics, shoes and bags ... ". It seems that in high fashion must come a new generation of pragmatists and businessmen.
Christian Lacroix is always characterized by a certain romance and separation from reality. Many of his shows were a work of art, but to sales it had nothing to do. House Lacroix kept on credits. That now is the time to pay. The current owner of the House of the American company Falic, also made a mistake at the time bet on luxury, Lacroix put the house up for sale. And they say that if before the end of July a miracle will happen, and there is someone who buys a house Lacroix, most of all, with the same name in haute couture will have to be forgiven.
Author: myCharm: Julia Gnedina
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