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 We already wrote about the recent experiments Shu Uemura the packaging of their products, when he created a limited series of bath based on the famous Japanese comic books. Now the brand has invited famous designer Tsumori Chizato (Tsumori Chisato) transform the new collection of decorative cosmetics from Shu Uemura. It turned out pretty.
Chizato made sketches in the style of drawings by Antoine de Saint-Exupery. The result was the image of a charming kitten, who painted all products are limited edition makeup. Everywhere around the kittens: on the box for the shadows, in a set of three lip glosses on the equalizer in a compact package, the new collection palette ... - quite the trend: the warm and pinkish. But there is a bold paint, for example, brown lip pomalda or mauve shade. Even cosmetic for the new collection is decorated with cute kitten.
Experts note that the Shu Uemura found a good marketing move, experimenting, especially with the packaging of its products. At least, thanks to sales increase significantly. Will wrong this time? Fan of cats and cosmetics brand Shu Uemura will have to wait until October when the new limited edition line will be available.
Author: myCharm: Julia Gnedina
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