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 Kanebo experts believe that the Russian cosmetics market is very interesting. Ever since the brand appeared on the Russian shelves in 2002, management has been a steady growth of the Russian market. In particular, there is a very great interest in the production of the company in Moscow and St. Petersburg. What does it mean for us the opening of the Russian office of Kanebo?
Prior to that, we could see Kanebo products through four distributors who distribute products in Russia. Now, with the opening of a special Russian representative office, we will be able to get acquainted with a complete product line of the company. And more sales outlets, as spoken by Kanebo. For example, Sensai products (this is one of the branches of the brand Kanebo) will be available in 100 outlets across Russia, compared to a few shops today. Moreover, the company is betting on large cities. This is understandable, because the products Kanebo not carry to the mass market. And the growth is observed in the segment of expensive products.
Well, let's wait. While the number of Japanese cosmetics on the shelves of our small, but good reviews and positive reactions in the press and electronic media about these products abound.
Author: myCharm: Julia Gnedina
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