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 Designer Issey Miyake presented a new tool on the market of products for skin care - anti-aging cream is water-based La Creme de L'Eau by Issey Miyake.
"This is the first step of the brand in the market of skin care products. After turning water into perfume, the designer decided to turn her and cosmetic, - says Natalie Elloin Kamel (Nathalie Helloin Kamel), vice president of Issey Miyake Parfums. - Issey Miyake has has long thought about the development of this segment. We decided that the values promoted by the brand - the naturalness and purity - fit very well the world of cosmetics. "
Kamel said: "Our aim was not to enter directly into the top five best-selling cosmetics brands, and demonstrate a new approach in the media for skin care. We have already won the location of customers for its scented body products, and they are starting to wonder whether we have cosmetic line. "
Cream, supports young skin, composed of mineral-rich water from the Kirishima Japanese island of Kyushu on. According to legend, this source was to find a samurai who has treated all his wounds, drinking water from it. Water Kirishima is 57% of the formula La Creme de L'Eau, which was developed by the laboratory of Shiseido.
Other key ingredients are extract of myrtle, stimulating protein synthesis, which prolongs the life cycle of cells and mikroproteiny which stimulate collagen production, and carnosine (antioxidant).
The cream is designed for women over 30 years. "For younger women, we recommend using it as a therapeutic care once a year", - says Elloin Kamel.
Author: MyCharm.ru: Lavrushina Lyudmila
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