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 It says the company Lacoste, whose new fragrance «Elegance» is intended to reflect "eternally elegant, even quite modern" secular nature of the men of our time.
Designed for Lacoste Fragrances by QSLD, bottle «Elegance» replete combination of sharp edges and rounded.
 Explains Dennis Budard (Denis Boudard) of QSLD: «This bottle epitomizes elegance and masculinity. It is simple and elegant, designed for charismatic men. It is quite reliable and easy walking through life with confidence and is always accompanied by a mischievous game. "
Captured in New York, a television advertising company Lacoste «Elegance» (created by Grey Advertising) shows a man Lacoste «Elegance» - the role played by Maychelk Norbert (Norbert Michalke) - «knocks" excellent dancer feet. He dances with her "a few magical seconds", and then they leave.
Says director Michael Haussman (Michael Haussman), who also filmed a music video for the track "James Bond: Casino Royale", as well as single Justin Timberlake «Sexy Back»: «The campaign reflects the charm of the modern gentleman and shows how almost daily occurring random encounters can cause endless fun. "
Haussman created the movie, based on a scene from the movie "Catch Me If You Can" with Leonardo DiCaprio. "It portrays a man« Lacoste Elegance », which easily stands on top of life, possessing a peculiar charm." "Why New York? Exterior of buildings really reflects my vision of elegance. Lacoste - a cult brand, identified with the polo shirt, but this campaign Lacoste opens in new ways. "
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