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 According to the company Lancôme, it will present its new look through a web veschaniya11 June 2007 at 21:30 (French time). It looks like it's the first time that a luxury brand opens a new face on the Internet.
On this night, the world leader in the field of cosmetic products will arrange a festive event in Paris. New representative of the company can be seen in the live broadcast live on the temporary website: www.June-11-2007.tv
The live broadcast of the web presentation is as follows:
New York: 15:30
London 20:30
Moscow: 00:30 (12 June 2007)
Beijing: 5:30 (12 June 2007)
Tokyo: 6:30 (12 June 2007)
Sydney: 7:30 (12 June 2007)
Lancôme Company at the forefront of the global network
French cosmetic brand introduced a new slogan, which is available on all of its websites, "the World Wide Web by Lancôme» («Worldwide web by Lancôme»).
According to the company, Lancôme has the largest number of web sites among the cosmetic industry 25 sites, 14 of which - the commercial.
House of Beauty Paris said: «Lancôme is the leader of the World Wide Web. After the company became a pioneer in the field of community websites such as Second Life and video resources, such as You Tube and Daily Motion, Lancôme continues continually create new and bold web projects. "
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