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 Unilever has invested £ 4 million in a marketing campaign to support its brand Sunsilk. The main attraction will be the British pop group Girls Aloud.
The advertising campaign will be held on TV, also held special promotions, relating not only to the whole line of products, but also a new product - shampoo «Fresh and Flowing» for normal to oily hair.
Sunsilk brand manager explains: "We are very pleased to work with Girls Aloud, as earlier we have never attracted celebrities in our advertising campaign. We think Girls Aloud - will be great to represent our products. They are not just symbols of stylish women, they also have different types of hair, which perfectly suited our shampoos. "
The advertising campaign will begin the fourth of June and will last for two months.
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