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 The company made a serious revision DieterBakicDesign logo of one of the key brands Beiersdorf - Nivea Beaute, also developed a new design of packaging products Nivea.
The main problem, according to the designer, served as the contradiction between conservative by nature and unnatural Nivea make-up as such. That is why the design focuses more on simplicity and authentic femininity and not on some perfect, perfect style.
The basis used concepts formed a bright energetic and seductive, unlike many other well-known brands. These products are designed for active women whose lives are in some way connected with work and family. Concern about the beauty should not take too much time.
The key difference between the new and the old package - colors. Now mainly used shimmering sky-blue shades, designed to give the products a beautiful and high-quality appearance.
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